Strategy
Here is the foundation for Izzy’s strategic approach: a good nose for sifting out meaningful insights and the ability to weave disparate pieces of insights and data together into a compelling story that reveals the underlying problem—and a clear path to solving it.
"I have had the pleasure of both working alongside Isabella at RPA on American Honda and also hiring her as a strategic consultant and researcher while I was at Oakley. Her uncanny knack for sifting through the clutter and discovering compelling nuggets of ideas is overshadowed only by her boundless enthusiasm and passion for her work. She can adapt quickly, becoming an instant expert on any product or in any segment. My experiences with her in automotive and fashion, two disparate industries, had the same results: strong, thorough strategic recommendations that were real and actionable. Isabella has my highest recommendation."
- Ryan Brierley, a client when he was Global Marketing Director at Oakley
SERVICES
Brand positioning and refresh
Brand architecture
Start-up/new brand development
Business opportunity analysis
Social and cultural analysis
New business pitches
Integrated marketing campaigns
Global/cross-cultural studies
Izzy’s Philosophy on Strategy
I believe a strategist’s role is to lead others to greatness. I believe strategy is to fuel innovative work. My job is to inspire, cajole, challenge, guide, and cheer creative thinkers to push the limits of their ingenuity. I define creative thinkers beyond traditional creative professionals, but also business leaders, engineers, entrepreneurs -- basically, folks who are more interested in asking “why not,” than stopping at “why.”
WHY partner with IZZY
Thought leadership - look ahead to what’s coming, understand the relevance to specific categories, and identify implications and opportunities.
Rousing storytelling - ability to synthesize disparate pieces of data into a strategic tale that weaves together business goals, employee hopes, and customer dreams.
Actionable recommendations - focus on understanding the key users of the strategy, and tailoring implications to be useful and inspiring for them.
Cross-pollination of ideas - the ability to see relationships across categories, and bring new ideas from unexpected places.
Global perspective - Izzy’s international background and work experiences have sharpened her sensitivity to cultural nuances.
Emphasis on simplicity and clarity - strategic thinking is relentlessly polished down to common sense and plain English!
Work from Izzy’s strategy
O O O
"Izzy worked on a number of projects for us at BSSP over the years. She was exceptional to work with—she really understands the world of planning and what agencies need. She has a great grasp of storytelling and structuring a powerful strategic narrative. She was a great partner on the projects we collaborated together on, and I can say that she was a contributing factor in helping us to win a number of pitches."
- Ed Cotton, a client when he was Chief Strategy Officer at BSSP