Research
Design. Implementation. Moderating. Analysis. Implications. From inception to final recommendation, Izzy works with clients to understand their business issues, prioritize research objectives, and devise the right blend of qualitative, quantitative, and other creative techniques to gather the knowledge needed.
"If every researcher and strategist I worked with were as good as Izzy Chan, I'd likely be sitting on a beach somewhere retired. The only reason I don't work with her 52 weeks a year is that her rockstar self is in high demand, and I could never convince her to take a full-time job. But let me stop being flip. Izzy is simply one of the best, if not THE best, planners, researchers, strategists I've ever worked with. From deep qualitative research to incisive quant studies, positioning and messaging to brand strategy and campaign strategy to boot, Izzy can do it all. I don't know how she can work so quickly, but I suspect her brain just moves faster than a normal human's. If you ever have the opportunity to work with her, jump at the chance. I know I always do."
- Alder Yarrow, a client when he was Chief Experience Officer at Cibo
Services
Qualitative consumer researcH
Quantitative research
Ethnographic studies
Ethnographic-documentary videos
Brand tracking studies
Segmentation studies
In-depth customer profiles
Creative journaling
Semiotics analysis
Creative testing
Izzy’s Philosophy on RESEARCH
I believe in the art and science of asking questions.
I believe in the magic of numbers and their ability to reveal possible futures, but I also believe not all things can be measured.
I believe keen insights can be gleaned with the right questions, but some truths are best observed quietly. I believe research can help clients make informed choices - but that the wise ones never hide behind research in their decisions.
WHY partner with IZZY
Hunger for a fresh perspective—uncover hidden opportunities when you shift from the same old techniques that create the same expected learnings.
Get an inspiring deliverable that people want to watch/read—not another forgettable, lonely research report that languishes on the server.
An adaptable strategic partner—someone who gets the big-picture business goal and can adapt in the field without straying from the strategic goal.
A genuine quantitative geek—a researcher who can talk about margin of error and confidence levels, on top of her passion for all the touchy-feely qualitative stuff!
A seasoned, high-touch moderator who can handle delicate topics, high-profile respondents, and complex issues with sensitivity and confidence.
Work Samples
O O O
"Day in and day out, I really enjoy working with Isabella. She asks lots of excellent questions, initiates many discussions about what else we might do or what we might do differently, constantly has good ideas for other avenues that we could explore. I am also quite impressed by her research and statistical knowledge. Often when a research question arises from the BG (typically of the sort that starts “I’m in a meeting with Ballmer and need to know....”), she will see it and step in with an answer, and she is always spot on. I have found that she is always on top of everything. In short, she is a great partner to work with, and on a personal level a very nice person to work with."
- Chad Davis, previously a Marketing Research Director at Microsoft, in his nomination of Izzy for an MVP award at Microsoft