Research & strategy needs to be ENGAGING & ACTIONABLE (Copy) (Copy) (Copy) (Copy)
ONE
Research & strategy needs to be ENGAGING & ACTIONABLE
People need to feel something—inspired, surprised, intrigued–to change and act. Good research & strategy pulls audiences in with a compelling story that reveals the underlying problem—and a clear path to solving it.
Research & strategy needs to be
ENGAGING & ACTIONABLE
People need to feel something—inspired, surprised, intrigued–to change and act. Good research & strategy pulls audiences in with a compelling story that reveals the underlying problem—and a clear path to solving it.
You know more than you realize
TWO
You know more than you realize
Tapping into the expertise, past efforts, and intuition of knowledgeable
people in the organization is smart when resources are limited.
You know more than you realize
Tapping into the expertise, past efforts, and intuition of knowledgeable
people in the organization is smart when resources are limited.
SOME TRUTHS are best OBSERVED QUIETLY
THREE
SOME TRUTHS are best OBSERVED QUIETLY
I believe in the magic of numbers, and the power of revelations from a probing conversation. But, sometimes, action reveals more than words.
SOME TRUTHS are best OBSERVED QUIETLY
I believe in the magic of numbers, and the power of revelations from a probing conversation. But, sometimes, action reveals more than words.
SOCIOCULTURAL CONTEXT is key to understanding INDIVIDUAL CHOICES
FOUR
SOCIOCULTURAL CONTEXT is key to understanding INDIVIDUAL CHOICES
People don’t act in a vacuum. Our personal experiences and world view, together with social influences, community pressures, and cultural trends, are alchemized into the uniqueness of who we are and what we like.
SOCIOCULTURAL CONTEXT is key to understanding INDIVIDUAL CHOICES
People don’t act in a vacuum. Our personal experiences and world view, together with social influences, community pressures, and cultural trends, are alchemized into the uniqueness of who we are and what we like.
Always choose SIMPLICITY & CLARITY over complexity
FIVE
Always choose SIMPLICITY & CLARITY over complexity
Longer and more complicated does not mean better, when it comes to research and strategy.
Always choose SIMPLICITY & CLARITY over complexity
Longer and more complicated does not mean better, when it comes to research and strategy.